How we turn your idea into a video

Our Creative Director Ricky Lasser welcomes all new projects to Lasser Media. He walks you through the process of transforming your idea into a captivating video.

In your 30-minute phone call, Ricky listens to your vision, answers all of your questions, and provides guidance on how to make your story a reality.

Lasser Media - Free call with Ricky

Pre-production is when we start discussing details such as: location, who will be interviewed on camera, video equipment needed, what supporting shots we need to capture. We collaborate on the strategy the get you the best video possible.

Pre-production Process - Lasser Media

Shooting day is not supposed to be a stressful process. In fact, it’s our specialty to make everyone on camera feel comfortable.

Sometimes things don't go according to plan. It happens. We are professionals ready to respond to whatever comes. That means there will never be a need for you to worry!

Laughing on camera - Lasser Media

Your footage is reviewed and pieced together to tell your story. Color correction, graphic titles, and sound design also take place at this step.

Your feedback is very important to us; we work together to make a final product you are proud of.

Hal Zeitlin Editing Proces - Lasser Media

After you approve your video(s), we will encode your project to meet your needs. At that point, it is time to make your story known.

Lasser Media - Delivery phase

"In the middle of the shoot, one patient became very nervous to talk on camera.

In fact, she was having a panic attack. Lasser Media knew exactly how to make her feel comfortable."

Elizabeth Menachery - Lasser Media

Elizabeth Menachery

Medical Director of Howard County Health Department and CAREAPP

Read Case Study

“Will a video company uphold the dignity of the people I serve?”

Our empathy-driven video process has 4 promises:

1. Our focus is to bring out the humanity of your work.

More than a “pretty video,” your story is told.

2. We will never misrepresent you.

Everyone on camera must feel safe.

3. We deliver what you ask.

We take hours of footage and cut it.

4. Flexible pricing.

Transparent, open, honest.

Frequently asked questions

Why should I work with Lasser Media?

Our focus at Lasser Media is matching empathy with expertise. Our agency is rooted in a journalistic approach to storytelling. That means that we focus on creating a product that is interesting, but also, one that tells a story that changes hearts and minds.

Why can’t I just hire a local videographer?
Plus Button - Lasser Media

If you are shooting a small single-camera event, a local videographer may be the best option for you. 

Lasser Media clients who have previously hired “the local videographer” have shared that those projects failed to communicate their message or the video was too boring to watch to completion. 

Lasser Media takes pride not only in our final products, but also in our emphasis on considering client’s needs throughout the entire production process.

What cities do you serve?

We are proudly based in Baltimore, Maryland and serve the Greater Washington Region. And we love to travel!

Am I a good fit for Lasser Media?

We work well with non-profits, socially-driven businesses, agencies and individuals committed to public service. You are a good fit if you are looking to create a 1-5 minute promotional video, a public service announcement, a TV spot, an awards/banquet video, a livestream event, or a documentary.

What if I’m not good on camera? 

If you get nervous on camera, we could make a great fit. We specialize in helping even first-timers feel safe stepping in front of the lens.

Can we keep costs low and still get a great video?

Absolutely. One common way that our past clients have lowered their expenses is by gathering all people necessary to film together on one day of production, rather than spacing filming out over many days and locations. There are plenty of options we can explore for different budgets.

Do you offer a money-back guarantee?

We have never once had an unhappy client, much less a request for their money back. However, we are confident in our service and product that if for some reason you are unhappy, we will offer a money-back guarantee. If you are dissatisfied, please connect with Ricky so we can address your concern.

What is the turnaround time on a video?

Typically 3-5 Weeks. But we can accommodate faster turnarounds!

Do I get revisions?

We offer two rounds of revisions to ensure your project is polished to perfection.

How much time will my team need to invest in the project?

We do most of the heavy lifting. You should plan around one to two hours to discuss your vision and plan with us throughout the pre-production process.

During planning, we typically ask for your help coordinating that all of our interviewees can meet during the allotted production window. You are, of course, welcome to be on site for production to see all of the magic come together! Then, the hard work is on us as we take all of the many hours of footage and transform it into a well-told story that you can review with your team. As our projects range in creating a one 30-second social video to delivering 50+ client testimonials, the time required for revisions can vary.

During the revision process, you should anticipate to allot enough time to watch the video(s) once or twice, discuss with your team and provide feedback that you’d like to see implemented into the final video. Then sit back and relax as we deliver your completed story as it is ready to be shared with the world!

How do I get started?

We encourage you to first review our work to get a feel of what we do. If you want to move forward with Lasser Media, please contact Ricky for a free 30-minute phone call so he can answer all of your questions. Or you can send us a message by clicking the Contact button.

Hear Lasser Media's Story.

Meet the team behind the camera.


Let's create something!

Tell us about your project.

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